I create websites to help businesses by establishing a brand identity while simultaneously helping users recognize and understand the brand or product through story-telling.
This 2-month client project included a logo, branding kit, and website design. The client asked for a fun, modern, and professional website with vibrant colors and an energetic vibe. After designs were finalized, I also developed the website to be fully responsive on Webflow so that my client could easily change the copy as he was continually revising his business goals. Read more about my design in this case study.
Shiny is a hiring marketplace for fractional c-suite executives (CTO, CMO, CFO, COO, etc.) Having c-suite executives on your team allows a startup the expertise to grow their business while saving money when hiring fractionally. I designed the visual brand and product for Shiny. We began with the website design where I also created a design system that I would later use in other Shiny products such as the hiring platform and blog. Visit the website with the link below.
With the previous website, users were confused about the services Gander provided and were unsure to proceed without much social proof. The new website designs helped users read about some local tour guides, explain how it worked, revised copy, added press, and added more FAQ questions. Visit the website with the link below.